Ishita Gupta
Ishita studied Fashion Design at NIFT, New Delhi, India’s premier institute in the field where she built a strong foundation in practical design. She then went on to do her masters at FIT, Fashion Institute of Technology, New York where she specialized in Intimate Apparel.
Back in India, She realized the need for Indian Shapewear & Swimwear brands designed for Indian Women and their body type.
With an overwhelming response to her designs, she decided to bring made to measure opportunities & sustainable practices through her brand to larger women audiences. The Active Story was born.
Founder's Message
I truly believe that great fashion does not come
and go, but should be as relevant tomorrow
as it is today. That’s why we develop classic
timeless pieces made to last using premium fabrics.
"A brand designed for women by women who
fully embraces herself for who she is and no
one else's gaze. No apologies."
We are on a mission to rewrite the Swimwear & Shapewear narrative in India by offering a diverse range of wardrobe options that offer the confidence of Shaping without sacrificing comfort.
