The Active Story is a brand started in 2019 by Ishita Gupta, A Design graduate from NIFT, New Delhi & Fashion Institute of Technology, New york. With growing concern & passion for Fitness in India, The Active Story aims to cover every woman’s fashion needs to get noticed even when at the gym.
The brand brings together an interesting combination of Chic sportswear, Stylish swimwear & Cosy Nightwear clothing for every women that believes in self love. We promise comfort, ease and a unique style in our clothing line which is inspired by excellence and is responsive to people’s needs.
Chic Sportswear has become a wardrobe staple for all of us who value both fitness & fashion. Whether you need high performance gear that helps you stand out at the gym or a cute yoga set to take you from workout to brunch, We cover it all !
Our brand has created stylish sportswear separates that are ideal for the woman on the go with a lot on her plate. Our clothing will add a dash of colour to your workout wardrobe with curve defining leggings to fun T-shirts that spell an infectious exuberance.
A pop collection of quirky printed night dresses and night suits with fun details. Our sleepwear fabrics make you feel super soft on your skin and the relaxed silhouettes are designed to flatter. These cosy night suits provide you an extra reason to stay in bed and lounging around to feel special, and for you to feel comfortable and happy while doing so.